Problem: Fast fashion’s dirty little secret is out. The latest trends from H&M and Zara are also bringing with it damage to the planet. More clothes are being discarded than ever before, all of this contributing to increased pollution – nasty gases, carbon emissions, contaminated water.
Solution: Shopping preloved has never been hotter on the agenda. We want to get the message out that you can still dress to impress with preloved fashion and without damaging the planet or your wallet. And when you shop at a Shelter charity shop, there is an added bonus of raising funds to help people who don’t have a place to call home.
In collaboration with the iconic British fashion photographer, Rankin, we created a campaign that allowed Shelter preloved fashion to compete with unsustainable high-street fashion brands in a cheeky, stylish way. The campaign was covered by publications like Boutique Magazine and Charity Retail Association.
