I write to craft compelling campaigns that drive purpose and inspire change. Through impactful storytelling and strategic thinking, I develop creative narratives that resonate with audiences.
I’m Mihika, or Mika, a copywriter with seven years’ experience in advertising and branding. My journey has taken me from working in-house at Shelter to agencies such as Dentsu Creative and M&C Saatchi.
In 2020, I won the Cream Collective award and even had the opportunity to share my insights as a panellist at Advertising Week Europe. More recently, I’ve been recognised as part of Inside Out's In-House Creative Team of the Year for both 2023 and 2024, as well as contributing to The Drum's Best In-House Creative Agency 2023.