I write to craft compelling campaigns that drive purpose and inspire change. Through impactful storytelling and strategic thinking, I develop creative narratives that resonate with audiences.
I’m Mihika, or Mika, a copywriter with six years of experience in advertising and branding. My journey has taken me from working in-house at Shelter to working at renowned agencies like M&S Saatchi and J. Walter Thomson.
In 2020, I was thrilled to win the Cream Collective award and even had the opportunity to share my insights as a panellist at Advertising Week Europe. Recently, I’ve been recognised as part of Inside Out's In-House Creative Team of the Year for both 2023 and 2024, as well as contributing to Drum's Best In-House Creative Agency 2023.